Why are categories and tags important for blogging?Ĭategories and tags are essential to blogging because they make for an easier user experience on your website. You can see how the categories are very specific and distinct, whereas the tags describe the actual items mentioned in a blog post. Tags inside a “weddings” category blog post: new england wedding, Boston wedding photography, first look, Tags inside a “fitness” category blog post: fitness for new moms, fitness routine, dumbbell exercise, workout at home If it’s getting a lot of views from social media and Google, it’s best to keep it. But make sure you check your analytics to see how popular it is. If you don’t like a certain blog post anymore, it’s best to just remove it from your blog altogether. I wouldn’t recommend using the tags to mark posts as “old,” “irrelevant,” or other tags of the sort. This not only improves the aesthetics of your website, but the accessibility, as well. These categories and tags can then be used to organize your content into menus (including sidebars!) on your homepage and blog page, and into summary blocks on any page of your choosing. You should only have 1-2 categories per post, and a maximum of 15 tags per post, including more can look spammy).
This info could include whether a certain post is part of a series, published by a guest author, containing certain keywords, etc… If you have never heard of categories or tags, that is completely okay - I’m going to teach you everything you need to know in order to make use of these awesome tools on your business website!įirst, you should know that categories and tags are, essentially, two ways you can sort, group, and flag your blog posts by their theme, topic, author, etc…Ĭategories allow you to flag blog posts by theme while tags allow you to mark blog posts with any information you deem relevant. Not only do they help organize your website for your own reference, but they also make it SO much easier for visitors and Google to navigate your site - which is one of the most crucial aspects to a blog’s success! What are categories and tags?
If you use Squarespace to host your business’s blog ( which you totally should, BTW…) you should also be taking advantage of Squarespace categories and tags.
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